Social WiFi Analytics Improve Marketing

Personalisation in regards to marketing has become a key factor in increasing ROI.

In order to be able to personalise experiences for potential and existing customers, companies must first have a single customer view.

Sugar WiFi allows your business to stand out in today’s cluttered digital media environment. Our social analytics allow your restaurant, hotel, retailer event to personalise it’s marketing towards individual customers.

SugarWiFi is a social wifi marketing platform that can do a variety of things to improve your marketing for your business. 

1. Track foot traffic inside and outside your business
2. Build a detailed customer marketing database
3. Send personalised e-shot and sms marketing messages

Let’s take a look at how these three Sugar WiFi features work.

Track foot traffic inside and outside of your venue

Your Sugar WiFi Control panel tracks the amount of people with WiFi enabled devices that walk by your venue. It can also track how many of those people walk into your store. Next it know which of these people log into your Wifi network.

In other words, Sugar WiFi allows you to track the conversion rate of your venue. This is important because you can see which time’s during the

Build a detailed customer marketing database

Once a customer enters your store and logs into your customisable WiFi landing page, they will be asked to connect via the social media account of your choosing. If they log in with Facebook, you no know the following information:

• Email
• Name
• Age
• Gender
• Social Interests

For example, you know your customer name is Will Smith a 47 year old Male who email is willsmith@demo.net and she likes champagne and Beyonce music.

Distribute marketing messages to your customers

Now that you know Will Smith’s email. You can send him a personalised marketing message directly to his smartphone. For example, let’s say you haven’t seen him at your store in a while you can send him an e-shot on his birthday to book dinner at your restaurant and receive a bottle of champagne.