15 years ago we used tune into TV for information and entertainment with a heavy dose of advertisements. Today, we live in a world where people carry around their smartphones on an average of 22 hours per day! That is great news for businesses, because we can market directly to customers smartphones.
The key to communicating with a customer on their smartphone in your store is personalising your marketing message towards them. The problem however is capturing this vital information.
The solution to this problem is Social WiFi. Here are 3 Benefits Of Social WiFi For Retail Business.
Know exactly who your customers are
Digital interactions influenced retail sales to the tune of $2.2 trillion in 2015.
Sugar Wifi allows you to identify every single customer who logs into your WiFi at a retail location. We capture their age, gender, email, social interests, time of visit, repeat visits and assign this data to an individual profile. In order to create efficient marketing strategies you need this information to personalise your messages.
Increase Retail Revenue
In 2015, 64% of all in-store sales, or sales to the tune of $2.2 trillion, were influenced by the internet.
Providing WiFi in a store is critical to influencing and attracting customers. With SugarWiFi you can communicate directly with your customers smartphones to influence their purchase decisions while they are inside your store.
Increase e-commerce sales while in store
By the end of 2016, mobile payments are expected to exceed $27 billion
Transform in store browsing into mobile purchasing by redirecting your customers to your e-commerce platform with SugarWiFi. Contact these customers directly after they leave the store to incentivise them to make purchases via your website. Provide them with a coupon or the targeted incentive of your choosing that bests suits their personal profile.