- 6,500+ person marketing database builts
- 4,500+ survey results from individual wifi users
- Average of 2 hours spent online per customer
Gallery & Co is a retail and cafÃ© concept inside of the National Gallery in Singapore. Management leverages SugarWiFi and Cisco Meraki Hardware to offer customers a seamless guest wifi solution while building a detailed customer database and leveraging analytics to better understand their customer base.
Gallery & Co passively grew their customer marketing database through the implementation of SugarWiFi. A custom branded splash page was implemented with a form and facebook login. This allowed Gallery & Co to build a database consisting of customers names, emails, age, gender and social interests.
The Retail and CafÃ© venue wanted to understand its customer needs and receive direct feedback to improve their business model. To accomplish this, SugarWiFi implemented a 3 question survey for Gallery & Co that customers were asked to fill out before being redirect to their e-commerce website. They asked wifi users if they would return for a second visit, how they could improve service, and how their experience rated from 1 to 5 stars.
Guest Wifi is now available at Gallery & Co that redirects to their e-commerce website and promotes their events as well.
The feedback from the seamless SugarWiFi survey has been positive. Over 4,500 SugarWiFi users filled out the customer survey implemented at Gallery & Co. On average 95% of customers said they would return for a second visit and over 90% of wifi users rated their experience 5 stars.
In the first month, the retail space had over 500 people log into SugarWiFi. The following month the number of wifi users increased by 25%. The average time online is 2 hours per user. Gallery & Co has amassed a customer database of over 6,500 wifi users in a year.