WiFi has gone from an amenity to a necessity in todays business world. It provides growth opportunities for businesses who leverage it correctly. Social WiFi increases customer happiness which in turn helps a restaurant, retail or event business grow.
Here are four ways to leverage Social WiFi software like SugarWiFi to benefit a business.
Grow A Marketing Network
Social WiFi is a trade off. Users share their personal contact details in order to benefit from the free WiFi a business provides them.
An easy to use captive log in portal, which WiFi users can access via facebook or form captures name, age, gender and social interests from customers.
The business quickly builds a detailed customer database as a result of this trade off. The email database can be leveraged by the business to communicate directly with it’s customers.
Increase Social Reach
When customers log into the Social WiFi network they are asked to LIKE the business Facebook page or follow their Twitter account.
As a result social audience your business can reach out multiplies very quickly.
Increase Brand Awareness
Social WiFi allows a business to increase its brand awareness in three ways.
Firstly, the SSID can be named “Your Business Name – FREE WiFi”. Potential customers with WiFi enabled devices on the street or in the shop next door will see this and recognize the business brand name.
Second, when connected to the WiFi customers see a branded splash page including company logo, photos and information about your business.
Lastly, once connected customers are redirected to the URL of your choosing. Which can be a business website, ecommerce platform or an upcoming event page.
Location Based Targeted Marketing
Once customer contact information is collected via the Social WiFi it is leveraged to personalise business marketing efforts. Segmenting business marketing using the database increases your return on investment (ROI). For example, notify female customers about a new wine special or clothing sale and let male customers know about beer discounts. Targeting certain messaged via age and gender increases the likelihood a customer will find this information useful.
A business can also reward customer loyalty by tracking their number of visits via social wifi. Automatically send them a coupon when they visit the business venue for a third time.